June 30, 2019

30 Years of the Madrid Protocol

With 104 members and counting, it is difficult to imagine that the Madrid Protocol was adopted only 30 years ago.

Canada is the latest to join.

Over three decades, the Protocol has steadily and successfully brought more flexibility to the Madrid System. It has improved the international registration process significantly for the ever-growing number of trademark holders and their intellectual property (IP) offices, and continues to pioneer and innovate with fresh insights and new technologies. With the Protocol came a rapid increase in registration numbers, rising to 20,000 in 1998, before tripling to over 60,000 just 20 years later in 2018.

© 2019 WIPO